http://markmollwriter.com markmollwriter Wed, 01 May 2013 23:54:27 +0000 http://markmollwriter.com en http://markmollwriter.com/Take-Your-Non-Ad-Person-to-Work-Day http://markmollwriter.com/following/markmollwriter.com/Take-Your-Non-Ad-Person-to-Work-Day Wed, 01 May 2013 23:54:27 +0000 markmollwriter 5514852 TAKE YOUR NON-AD PERSON TO WORK DAY This is an idea I came up with to help fellow creatives with the tough job of explain what we do for a living. For those of us who are married to, friends with, or have parents who are not in the industry, getting them to understand what we do and how we do it is a confusing and uphill battle. They just don't get the long hours, long weekends, and long projects. Non-industry folks see ideas in their finished state and they look fun and simple and even easy. They don't get what goes into those ideas. In short, they have no flipping clue what we do every day. Unlike a doctor, or salesperson or even an accountant, the job of a creative in an ad agency is a mystery. That's why this is desperately needed. And after spending a day in our shoes our loved ones might just grasp our occupation. Hopefully an agency will follow this cue and put something like this into practice. <img src="http://payload160.cargocollective.com/1/1/35052/5514852/Take Your Non-Ad Person to Work Day - 1_640.jpg" width="640" height="989" width_o="1650" height_o="2550" src_o="http://payload160.cargocollective.com/1/1/35052/5514852/Take Your Non-Ad Person to Work Day - 1_o.jpg" data-mid="29702416" border="0" align="left"/> <img src="http://payload160.cargocollective.com/1/1/35052/5514852/Take Your Non-Ad Person to Work Day - 2_640.jpg" width="640" height="989" width_o="1650" height_o="2550" src_o="http://payload160.cargocollective.com/1/1/35052/5514852/Take Your Non-Ad Person to Work Day - 2_o.jpg" data-mid="29702453" border="0" align="left"/> <img src="http://payload160.cargocollective.com/1/1/35052/5514852/Take Your Non-Ad Person to Work Day - 3_640.jpg" width="640" height="989" width_o="1650" height_o="2550" src_o="http://payload160.cargocollective.com/1/1/35052/5514852/Take Your Non-Ad Person to Work Day - 3_o.jpg" data-mid="29702460" border="0" align="left"/> <img src="http://payload160.cargocollective.com/1/1/35052/5514852/Take Your Non-Ad Person to Work Day - 4_640.jpg" width="640" height="989" width_o="1650" height_o="2550" src_o="http://payload160.cargocollective.com/1/1/35052/5514852/Take Your Non-Ad Person to Work Day - 4_o.jpg" data-mid="29702464" border="0" align="left"/> <img src="http://payload160.cargocollective.com/1/1/35052/5514852/Take Your Non-Ad Person to Work Day - 5_640.jpg" width="640" height="989" width_o="1650" height_o="2550" src_o="http://payload160.cargocollective.com/1/1/35052/5514852/Take Your Non-Ad Person to Work Day - 5_o.jpg" data-mid="29702473" border="0" align="left"/> <img src="http://payload160.cargocollective.com/1/1/35052/5514852/Take Your Non-Ad Person to Work Day - 6_640.jpg" width="640" height="989" width_o="1650" height_o="2550" src_o="http://payload160.cargocollective.com/1/1/35052/5514852/Take Your Non-Ad Person to Work Day - 6_o.jpg" data-mid="29702477" border="0" align="left"/> A little mention from our industry gossip column doesn't hurt. <img src="http://payload160.cargocollective.com/1/1/35052/5514852/Screen Shot 2013-05-06 at 5.19.44 PM_640.png" width="640" height="607" width_o="685" height_o="650" src_o="http://payload160.cargocollective.com/1/1/35052/5514852/Screen Shot 2013-05-06 at 5.19.44 PM_o.png" data-mid="29973087" border="0" align="left"/> TAKE YOUR NON-AD PERSON TO WORK DAY This is an idea I came up with to help fellow creatives with the tough job of explain what we do for a living. For those of us... http://markmollwriter.com/Sprint-Sharing http://markmollwriter.com/following/markmollwriter.com/Sprint-Sharing Mon, 24 Dec 2012 00:31:47 +0000 markmollwriter 4654575 Sharing anything with your family sucks. Who gets what and how much is never easy. And it never goes as planned. Well that's exactly what the new shared data plans by ATT and Verzion are asking families to do. Thankfully Sprint has unlimited data and eliminates the need for sharing. To make that point we showed a family dealing with the fallout of the new shared data plans. Role: Creative Director Sharing anything with your family sucks. Who gets what and how much is never easy. And it never goes as planned. Well that's exactly what the new shared data plans... http://markmollwriter.com/GW http://markmollwriter.com/following/markmollwriter.com/GW Thu, 30 Aug 2012 16:19:51 +0000 markmollwriter 2281608 GOOGLE WALLET To launch Google Wallet we came up with a fun and interactive way to show how this new way to pay worked. Sure people might be aware of mobile payments, but they didn't realize how simple it was. We partnered with American Eagle, one of the first big retailers to accept Goggle Wallet and held an event at their Times Square flagship store. The Google Wallet Tapping Spree - let customers use their phones to purchase anything in the American Eagle store. Encouraging them to buy with technological abandon. Shop with a tap. There's nothing easier than that. <img src="http://payload.cargocollective.com/1/1/35052/2281608/Screen20shot202012-01-0620at205.14.png" width="356" height="479" width_o="356" height_o="479" src_o="http://payload.cargocollective.com/1/1/35052/2281608/Screen20shot202012-01-0620at205.14_o.png" data-mid="20724533" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/35052/2281608/Screen20shot202012-01-0420at202.53_640.png" width="640" height="358" width_o="670" height_o="375" src_o="http://payload.cargocollective.com/1/1/35052/2281608/Screen20shot202012-01-0420at202.53_o.png" data-mid="20724524" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/35052/2281608/Screen20shot202012-01-0420at202.10_640.png" width="640" height="426" width_o="670" height_o="446" src_o="http://payload.cargocollective.com/1/1/35052/2281608/Screen20shot202012-01-0420at202.10_o.png" data-mid="20724538" border="0" align="left"/> Role: Creative Director GOOGLE WALLET To launch Google Wallet we came up with a fun and interactive way to show how this new way to pay worked. Sure people might be aware of mobile... http://markmollwriter.com/One-Copy-Song http://markmollwriter.com/following/markmollwriter.com/One-Copy-Song Wed, 29 Aug 2012 14:53:08 +0000 markmollwriter 3989468 ONE COPY SONG <img src="http://payload84.cargocollective.com/1/1/35052/3989468/Screen Shot 2012-05-15 at 12.03.48 AM_640.png" width="640" height="406" width_o="915" height_o="580" src_o="http://payload84.cargocollective.com/1/1/35052/3989468/Screen Shot 2012-05-15 at 12.03.48 AM_o.png" data-mid="20870405" border="0" align="left"/> <img src="http://payload84.cargocollective.com/1/1/35052/3989468/Adamtenstawow_640.jpeg" width="640" height="306" width_o="800" height_o="382" src_o="http://payload84.cargocollective.com/1/1/35052/3989468/Adamtenstawow_o.jpeg" data-mid="20870425" border="0" align="left"/> Adam can help explain it better than anyone. ONE COPY SONG Adam can help explain it better than anyone. http://markmollwriter.com/Sprint http://markmollwriter.com/following/markmollwriter.com/Sprint Wed, 29 Aug 2012 14:51:20 +0000 markmollwriter 3985246 SPRINT PHONE DREAMS Sprint has been encouraging moviegoers to be courteous and shut off their phones in the theater for several years. Unfortunately, the problem is getting worse as smartphones increasingly infiltrate our lives. The truth is people don't really care - they think they may miss something important while the movie is going on. If we wanted to change their behavior and get them to shut off that damn phone, we had to do something different. We had to give them a reward. The idea is simple - when your phone is off, does it dream? <img src="http://payload84.cargocollective.com/1/1/35052/3985246/Movie20poster20BRGHTR.jpeg" width="420" height="645" width_o="420" height_o="645" src_o="http://payload84.cargocollective.com/1/1/35052/3985246/Movie20poster20BRGHTR_o.jpeg" data-mid="20851471" border="0" align="left"/> Here's the making of Phone Dreams. Be warned it's around 4+ minutes long, but it's pretty badass. Sprint "The Dream" - Making Of Documentary from d3 Technologies on Vimeo. When moviegoers "woke up" their phones after the movie they immediately received access to a personalized "phone dream", which consisted of content pulled from Facebook, texts, photos, and other sources. Naturally, they were encouraged to share their dream. To date over 700,000 people have dreamed. And the people sitting around them at the movies couldn't be happier. A little press doesn't hurt. <img src="http://payload84.cargocollective.com/1/1/35052/3985246/Facebook20Blog.jpeg" width="420" height="439" width_o="420" height_o="439" src_o="http://payload84.cargocollective.com/1/1/35052/3985246/Facebook20Blog_o.jpeg" data-mid="20871068" border="0" align="left"/> Role: Creative Director SPRINT PHONE DREAMS Sprint has been encouraging moviegoers to be courteous and shut off their phones in the theater for several years. Unfortunately, the problem is... http://markmollwriter.com/Stop-Dogs-From-Dying-In-Hot-Cars http://markmollwriter.com/following/markmollwriter.com/Stop-Dogs-From-Dying-In-Hot-Cars Tue, 28 Aug 2012 10:39:50 +0000 markmollwriter 1132255 STOP DOGS FROM DYING IN HOT CARS Hundreds of dogs die in hot cars every summer. It's sad and completely preventable. People are either careless or don't know the dangers. Either way it has to stop. Here are a few examples of owner neglect. Trust me they will make you mad. <img src="http://payload.cargocollective.com/1/1/35052/1132255/DogTalk816 dragged_640.jpg" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/1/35052/1132255/DogTalk816 dragged_o.jpg" data-mid="20940020" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35052/1132255/DogTalk816 dragged 1_640.jpg" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/1/35052/1132255/DogTalk816 dragged 1_o.jpg" data-mid="20940024" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35052/1132255/DogTalk816 dragged 2_640.jpg" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/1/35052/1132255/DogTalk816 dragged 2_o.jpg" data-mid="20940040" border="0" align="left"/> To try and combat this I wanted to go where the problem occurred. The project was called — 73 days of Summer, 73 Safe Parking Spots. It ran from June 20th (the first day of summer) — Sept. 1st. Hopefully people saw these and thought twice about putting their dog in harm's way. If I helped save one life then it was worth it. <img src="http://payload.cargocollective.com/1/1/35052/1132255/safe spot -6_640.jpg" width="640" height="853" width_o="1584" height_o="2112" src_o="http://payload.cargocollective.com/1/1/35052/1132255/safe spot -6_o.jpg" data-mid="20846733" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/35052/1132255/2012-08-11 12.57.19_640.jpg" width="640" height="853" width_o="1584" height_o="2112" src_o="http://payload.cargocollective.com/1/1/35052/1132255/2012-08-11 12.57.19_o.jpg" data-mid="20846723" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/35052/1132255/2012-08-28 08.43.25_640.jpg" width="640" height="853" width_o="1584" height_o="2112" src_o="http://payload.cargocollective.com/1/1/35052/1132255/2012-08-28 08.43.25_o.jpg" data-mid="20846760" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/35052/1132255/2012-08-19 09.23.55_640.jpg" width="640" height="853" width_o="2048" height_o="2730" src_o="http://payload.cargocollective.com/1/1/35052/1132255/2012-08-19 09.23.55_o.jpg" data-mid="20846779" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/35052/1132255/ss-13_640.jpg" width="640" height="853" width_o="1584" height_o="2112" src_o="http://payload.cargocollective.com/1/1/35052/1132255/ss-13_o.jpg" data-mid="20846800" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/35052/1132255/ss-9_640.jpg" width="640" height="853" width_o="1584" height_o="2112" src_o="http://payload.cargocollective.com/1/1/35052/1132255/ss-9_o.jpg" data-mid="20846810" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/35052/1132255/ss-11_640.jpg" width="640" height="853" width_o="1584" height_o="2112" src_o="http://payload.cargocollective.com/1/1/35052/1132255/ss-11_o.jpg" data-mid="20846830" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/35052/1132255/ss-15_640.jpg" width="640" height="853" width_o="1584" height_o="2112" src_o="http://payload.cargocollective.com/1/1/35052/1132255/ss-15_o.jpg" data-mid="20846854" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/35052/1132255/2012-08-12 14.48.18_640.jpg" width="640" height="853" width_o="1584" height_o="2112" src_o="http://payload.cargocollective.com/1/1/35052/1132255/2012-08-12 14.48.18_o.jpg" data-mid="20846864" border="0" align="left"/> Here's the whole series of spots. http://73safeparkingspots.tumblr.com/ Role: Creative Director, Animal Lover STOP DOGS FROM DYING IN HOT CARS Hundreds of dogs die in hot cars every summer. It's sad and completely preventable. People are either careless or don't know the... http://markmollwriter.com/DIVE-The-Movie http://markmollwriter.com/following/markmollwriter.com/DIVE-The-Movie Sun, 28 Aug 2011 17:27:34 +0000 markmollwriter 1914936 DIVE! THE MOVIE. This is documentary about food waste in America and how we can help stop it. With billions of pounds of good food going to landfills instead of shelters or the hungry, we were more than happy to contribute our creative brain power to promote the film's positive message. To find a screening near you, go to divethefilm.com <img src="http://payload.cargocollective.com/1/1/35052/1914936/DIVE_Poster_96Billion_WEB_640.jpg" width="640" height="414" width_o="879" height_o="569" src_o="http://payload.cargocollective.com/1/1/35052/1914936/DIVE_Poster_96Billion_WEB_o.jpg" data-mid="9485110" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/35052/1914936/DIVE_WildPosting_WEB_640.jpg" width="640" height="426" width_o="879" height_o="585" src_o="http://payload.cargocollective.com/1/1/35052/1914936/DIVE_WildPosting_WEB_o.jpg" data-mid="9485150" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/35052/1914936/DIVE_Single_Posters_bySideSide_WEB_640.jpg" width="640" height="426" width_o="879" height_o="585" src_o="http://payload.cargocollective.com/1/1/35052/1914936/DIVE_Single_Posters_bySideSide_WEB_o.jpg" data-mid="9485162" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/35052/1914936/DIVE_Sticker_1_WEB_640.jpg" width="640" height="285" width_o="879" height_o="391" src_o="http://payload.cargocollective.com/1/1/35052/1914936/DIVE_Sticker_1_WEB_o.jpg" data-mid="9485173" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/35052/1914936/DIVE_Dumpsters_withStickers_Web_640.jpg" width="640" height="414" width_o="879" height_o="569" src_o="http://payload.cargocollective.com/1/1/35052/1914936/DIVE_Dumpsters_withStickers_Web_o.jpg" data-mid="9485180" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/35052/1914936/DIVE_Tee_WEB_640.jpg" width="640" height="502" width_o="879" height_o="690" src_o="http://payload.cargocollective.com/1/1/35052/1914936/DIVE_Tee_WEB_o.jpg" data-mid="9485190" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/35052/1914936/DIVE_TheMovie_MobileApp_Blur1_640.jpg" width="640" height="426" width_o="879" height_o="585" src_o="http://payload.cargocollective.com/1/1/35052/1914936/DIVE_TheMovie_MobileApp_Blur1_o.jpg" data-mid="9485200" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/35052/1914936/DIVE_TheMovie_MobileApp_Blur2_640.jpg" width="640" height="426" width_o="879" height_o="585" src_o="http://payload.cargocollective.com/1/1/35052/1914936/DIVE_TheMovie_MobileApp_Blur2_o.jpg" data-mid="9485210" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/35052/1914936/DIVE_TheMovie_MobileApp_Blur3_640.jpg" width="640" height="426" width_o="879" height_o="585" src_o="http://payload.cargocollective.com/1/1/35052/1914936/DIVE_TheMovie_MobileApp_Blur3_o.jpg" data-mid="9485214" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/35052/1914936/DIVE_TheMovie_MobileApp_Blur4_640.jpg" width="640" height="426" width_o="879" height_o="585" src_o="http://payload.cargocollective.com/1/1/35052/1914936/DIVE_TheMovie_MobileApp_Blur4_o.jpg" data-mid="9485217" border="0" align="left"/> Role: Creative Director, Writer DIVE! THE MOVIE. This is documentary about food waste in America and how we can help stop it. With billions of pounds of good food going to landfills instead of... http://markmollwriter.com/Boulder-5-Yarder http://markmollwriter.com/following/markmollwriter.com/Boulder-5-Yarder Sun, 06 Mar 2011 18:58:38 +0000 markmollwriter 1138673 THE BOULDER 5-YARDER ROAD RACE There's an intersection in Boulder that's extremely dangerous and yet the city has shown no plan or urgency to put in a crosswalk. Every day people take their lives into their own hands just to cross the street to get a sandwich. The idea is to hold an event to call attention to the problem. It's called the Boulder 5-Yarder. <img src="http://payload.cargocollective.com/1/1/35052/1138673/BC_Crosswalk_Photos_WEB_640.jpg" width="640" height="510" width_o="879" height_o="700" src_o="http://payload.cargocollective.com/1/1/35052/1138673/BC_Crosswalk_Photos_WEB_o.jpg" data-mid="5565718" border="0" align="left"/> We'll put on an actual race, distribute t-shirts and have an official time keeper. And at the end of the race we'll have people sign a petition that we will then give to the city. Boulder is a community of runners and this will hopefully generate a lot of interest. Here are four different directions for the poster. <img src="http://payload.cargocollective.com/1/1/35052/1138673/BC_Poster3_WEB2.jpg" width="573" height="879" width_o="573" height_o="879" src_o="http://payload.cargocollective.com/1/1/35052/1138673/BC_Poster3_WEB2_o.jpg" data-mid="5564893" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/35052/1138673/BC_Poster4_WEB.jpg" width="573" height="879" width_o="573" height_o="879" src_o="http://payload.cargocollective.com/1/1/35052/1138673/BC_Poster4_WEB_o.jpg" data-mid="5564966" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/35052/1138673/BC_Poster2_WEB.jpg" width="573" height="879" width_o="573" height_o="879" src_o="http://payload.cargocollective.com/1/1/35052/1138673/BC_Poster2_WEB_o.jpg" data-mid="5565010" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/35052/1138673/BC_Poster1_WEB.jpg" width="573" height="879" width_o="573" height_o="879" src_o="http://payload.cargocollective.com/1/1/35052/1138673/BC_Poster1_WEB_o.jpg" data-mid="5565012" border="0" align="left"/> Some comps of how the race might look on that day. <img src="http://payload.cargocollective.com/1/1/35052/1138673/BC_Event_WEB1.jpg" width="573" height="800" width_o="573" height_o="800" src_o="http://payload.cargocollective.com/1/1/35052/1138673/BC_Event_WEB1_o.jpg" data-mid="5565982" border="0" align="left"/> Role: Creative Director, Writer, Concerned Citizen THE BOULDER 5-YARDER ROAD RACE There's an intersection in Boulder that's extremely dangerous and yet the city has shown no plan or urgency to put in a crosswalk.... http://markmollwriter.com/Atari http://markmollwriter.com/following/markmollwriter.com/Atari Sun, 06 Mar 2011 17:49:12 +0000 markmollwriter 1138495 ATARI This was an internal campaign. The goal was to help everyone at the company see who their target really was. The answer was every single person in the world. <img src="http://payload.cargocollective.com/1/1/35052/1138495/Atari_Ad2a_WEB.jpg" width="573" height="800" width_o="573" height_o="800" src_o="http://payload.cargocollective.com/1/1/35052/1138495/Atari_Ad2a_WEB_o.jpg" data-mid="5527150" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/35052/1138495/Atari_Ad1a_WEB.jpg" width="573" height="800" width_o="573" height_o="800" src_o="http://payload.cargocollective.com/1/1/35052/1138495/Atari_Ad1a_WEB_o.jpg" data-mid="5527147" border="0" align="left"/> Role: Writer ATARI This was an internal campaign. The goal was to help everyone at the company see who their target really was. The answer was every single person in the world. ... http://markmollwriter.com/Converse http://markmollwriter.com/following/markmollwriter.com/Converse Sun, 06 Mar 2011 13:46:28 +0000 markmollwriter 1137751 CONVERSE This poster was done for a small Detroit skate shop. The Chucks never looked more delicious. <img src="http://payload.cargocollective.com/1/1/35052/1137751/conversetasty_640.jpg" width="640" height="414" width_o="1200" height_o="776" src_o="http://payload.cargocollective.com/1/1/35052/1137751/conversetasty_o.jpg" data-mid="5480790" border="0" align="left"/> Role: Creative Director, Writer CONVERSE This poster was done for a small Detroit skate shop. The Chucks never looked more delicious. Role: Creative Director, Writer